Competitive Intelligence
What are your competitors doing right now? Exactly who and where are your competitors? Who else is out there thinking what you’re thinking? Just how close is that race between you and your competitors to get to market with a new product or service? Slater Research Services can help you answer these and other questions – and help you stay ahead of your competition, by offering services such as:
 Strengths and weaknesses
Client analysis
Competitive positioning
Patents and trademarks
Media coverage analysis
Trending
Financial position
Service and/or product review
Executive backgrounds
Trade show resume
Key business indicators
Gap analysis Trending
If you’re considering a new business venture, you’ll need to know the trends that have shaped that industry to-date and the trends that will influence that industry next year, in five years and 10 years along. If you’re business is already established, you can increase your value to your clients and gain new clients by keeping tabs on the trends in their industries and on the trends influencing their clients’ businesses. Slater Research Services can help you keep up with all these trends crucial to business survival and growth in the following ways:
Periodic or ongoing sweeps of key national and international trend sites to make sure that for your business and for your clients’ industries - you always know what’s now, what’s next and what’s only the beginning of a new thought
Slater Research Services continuously checks in with an extensive network of expert sources and contacts. Their knowledge of trends in any of the multitude of industries in which they’re involved becomes part of our trending service for you
Trend briefings (one trend or many) - one-on-one, for groups of client employees, in person, by phone or via video conference
Slater Research Services and its president are members of numerous professional, trade and nonprofit organizations. Current and future trends are crucial to these organizations and we’re there to pick up on them Surveys Think that surveys only tell you what the person or group being surveyed feels that you want to hear? Think again. Online, heavily-targeted surveys act like the veil around an old-style voting booth. This privacy encourages survey respondents to answer questions more truthfully than on pencil-and-paper versions. Slater Research Services has been crafting surveys and analyzing their results for 12 years. We know the latest must-haves for a truly effective survey. We can:
Develop surveys for membership organizations, employees, customers, site visitors (cultural institutions), targeted segments of the general public – and more
Generate questions to get below the surface of your audience and elicit responses enabling you to better serve your members and site visitors; give your employees/customers the tools to do their jobs the way they should be done or to get the most out of what you sell. Each enhancement improves revenue, customer base and quality of products or services
Analyze survey results from multiple angles and by what the answer percentages tell you about your members, employees, customers or site visitors
As your market research consultant, make concise, arresting and change-inspiring presentations to – or
Prepare effective bullet-point reports delivered electronically or in hard copy for client review
Due Diligence
Due diligence is exactly what it implies – that you, your consultants and your legal and financial experts have exercised as much diligence or care in investigating a new business opportunity, acquisition or client as is due to the risks and rewards involved. Slater Research Services can provide you with all and more of the following services to make sure your non-financial investigations are a success:
Strengths and weaknesses of the business, contrasted with requestor’s
Client analysis including conflicts and overlap
Competitive positioning
Patents and trademarks
Media coverage analysis
Comparative valuations including market position, size, revenue, product/service line(s), innovation
Overlap analysis of services and/or products
Executive evaluation, with analysis of assimilation potential
Risk assessment
Market assessment Writing and Presentations
Getting your firm’s message to stick out in a roiling sea of electronic media, paper and speeches gets harder and more complicated almost daily. You can shout to be heard – and come off sounding like a bad late-night commercial – or you can rely on the experience and proven track record of Slater Research Services. We offer, among other options:
Partner and senior level executive communiqués
White paper development
Survey development
Presentations based on market research
Articles for professional journals
Articles for community magazines
Web site text development
Position statements Market Research
Knowing your own company and even your own industry inside and out is simply no longer good enough. You need to know where your company and industry fit in the bigger business picture. What other industries impact yours? What other industries could benefit from and benefit yours? For those seeking an analysis of the business market to address specific questions or to validate positioning - information on individual companies, industry segments and business trends is gathered from a wide variety of sources including:
Interviews with relevant experts and industry insiders
Trade and professional associations including interviews with key association officers
Survey development and analysis
Extensive literature search including web and hard copy sources
Slater Research Services professional network of associates and experts in many fields
Media analysis Nonprofit
Nonprofits have their own special needs in terms of research. These research needs may include development research to identify and attract corporate and individual donors. Needs may also include specialized market research to investigate synergies with like-minded nonprofits that may lead to shared services and facilities or to a merger. Nonprofits must also keep on top of audience research (demographics) and the latest trends both in nonprofit thinking and in the business trends that impact their donors. Slater Research Services offers two distinct areas of research and analysis for nonprofits:
Development Research
Uncovering new corporate and individual donors through a series of research methods and preparing backgrounders on those prospects
Matching nonprofits with corporate donors that have charitable and sponsorship goals closest to the goals of the nonprofit
Researching corporations new to the area for their fit with the nonprofit
Presentations based on research
Researching interests of individual donors to match those donors as closely as possible with the right nonprofit committee or event
Investigation of potential sponsorship opportunities
Preparing reports for development directors based on analysis of research
Web text development General Nonprofit Research
Development of business sponsorship programs
Comparative research and analysis of nonprofits against their peers in similarly-sized metros for: membership strategies, programming, public awareness, expansion plans, funding strategies
Trends research and analysis (of both funders and nonprofits)
Audience research (segmentation and demographics)
Analysis of possible synergies between selected nonprofits and their peers in other metros for: joint programming, traveling performances or exhibits, brainstorming sessions between nonprofits to solve common problems
Articles for both professional and community magazines and Web sites to highlight the performance and programs of a nonprofit both regionally and nationally
Promotional materials for nonprofits to enhance fundraising efforts, raise the visibility of organizations and their mission and to announce new programs
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